To provide an insight to the critical issue that the UK mobile phone Thesis - 1

To provide an insight to the critical issue that the UK mobile phone service providers suffer from high attrition rate - Thesis Example r may not hold the customer loyalty thus the only formula left for Vodafone is through the employment of surveys to determine the correct strategy to prevent attrition to another phone company. What have been determined is that there is another market that is coexisting alongside the cellular phone market. Cellular or mobile phone service subscriber attrition or the migration of subscribers to another mobile phone service provider is a normal trend that occurs if the expectation of the subscribers en masse were not met. This could be the failure of the mobile service provider to meet the very basic demand which is the provisioning of mobile service. Or the failure of the mobile service company to resolve long standing issues. Or the failure of the mobile service company to grow alongside their subscriber to provide the necessary technology or functionality and be the constant companion in whatever endeavor they would be engaged in. For whatever reason behind the decision to migrate t o another mobile service provider it is the failure of the mobile service company. The question this thesis is trying to answer is what strategy can be employed to ensure customer loyalty to prevent customer attrition. The last fifteen years has seen the mobile phone industry experiencing phenomenal growth in usage as well as in technological advances. From TDMA to CDMA from simple GSM to 3G or even 4G technology, the mobile phone industry has created a lifestyle and a social norm that permeate in every sinew of society’s collective consciousness. Not only would the demand for the technology increase the level of sophistication of mobile phone user’s need and taste, it will similarly increase along with what technology can offer. With roughly seven billion potential users worldwide the mobile phone’s market insertion only managed nearly fifty percentile. Mobile phone patronage is clearly dependent on what technology can offer as proven by the shift from CDMA to full GSM format at

Psychological Testing and Assessment and the DSM Essay

Psychological Testing and Assessment and the DSM - Essay Example All the data and information from case history data is crucial in helping test administrators to gain good understanding of the test taker’s pattern of behavior. With case history data, therapists are able to develop and draw a relevant context on which to make reliable interpretation of current data about a client’s condition. As described by Cohen, Sturman and Swerdlik (2013), clinical psychology concerns with diagnosis, prevention and treatment of extremely abnormal behaviors. Clinical psychologists consider clinical interviews as part of instruments for collecting information about clients with reference to their behaviors that cause suspicion. Clinical interview then is an instrument or tool of assessment usually used by clinical psychologists to understand the actual condition of a test taker to determine their appropriateness to take tests. Cohen, Sturman and Swerdlik (2013) point that clinical interviews have helped clinicians to understand the possibility of a test taker harming self before, during and after a test and subjection to treatment. In most cases, clinical interviews have proved to be effective ways that clinicians and clients negotiate terms to establish competent contract to guide through treatment. This is to mean that clinicians use clinical interviews in consultation with clients t o establish goals, mutual obligations and expectations during and at the end of a therapy. Good clinical interviewers seek to set a positive ground and atmosphere for interview (Ployhart & MacKenzie, 2011). In most cases, seasoned interviewers begin interviews by open-ended questions and later as they gain trust and confidence of test takers, drive into closed questions. There are different forms of interviews that clinicians can administer to test takers. The type of an interview for a given psychological measurement depends on various factors such as appearance, current psychological