Ethical Hacking the three shades White Hat, Black Hat, Gray Hat Research Paper

Ethical Hacking the three shades White Hat, Black Hat, Gray Hat - Research Paper Example 2010; Snyder, 2006; Mahmood et al., 2010; Smith et al., 2002; Pashel, 2006; Raether, 2008) II. Introduction Hacking has become the stuff of national security talk in the US and other countries recently, with the proliferation of news with regard to accusations that China is leading a concerted effort to hack into very critical systems owned by the US government as well as private enterprises around the world. Some of the most recent reports tie the concerted hacking efforts to the Chinese military, indicating that not only is the hacking sanctioned by government, but is being done with its active support, with the intent to gain from the vast intelligence that can be had from the hacking exercises. This recent spate of news has put hacking in a bad light. Clearly this kind of hacking is unethical, because of the intent to gain from illegally breaking into global information systems, and without the permission of the system owners. From the point of view of international law, this is unethical and clearly criminal (Sanger, Barboza and Perlroth, 2013; Navarro, 2013; Olson, 2012). On the other hand it is worthwhile to note that ethical hacking is offered as a course in some universities, as in the case of a course offering in Northumbria University, entitled Ethical Hacking for Computer Security Bsc. It is an honors course. The goal of the course is to be able to produce ethical hackers who are adept at penetrating into systems with the use of tools to hack into them, so that the weaknesses and flaws of those systems may be identified and strengthened/addressed appropriately (Northumbria University, 2010). This testifies to many things, among them being that ethical hacking is a mainstream, legitimate activity, rather than something that can be deemed as criminal. The intent here is to bolster security rather than to breach systems with malice and with an intent to commit crimes. This is reflected as much in the Oxford Dictionary definition of the term, which also underlines the growing importance of ethical hacking and ethical hackers to be able to make systems more secure (Oxford University Press, 2013). That ethical and unethical hacking both exist, as typified by the two contrasting examples above, is further reflected in the way these two types of hacking are immortalized in the literature, via the contrasting designation of black hat hacking representing the practice of unethical and criminal hacking, and white hat hacking, or ethical hacking. There is also gray hat hacking, which, as the term connotes, is part ethical and part unethical. This latter term also denotes a hacker who has had experience with doing hacking on both sides of the fence. The arguments against hacking in general point to the aspect of the debate with regard to whether hacking has any place at all in legal society. This line of thinking says that all hacking is potentially illegal. Those in favor of ethical hacking, on the other hand, admit as much, but then posi ts the example of the locksmith. If one is locked into a house, for instance, because one lost the keys to the door, then it makes sense to call a locksmith to create new

What is Liberal Democracy Historical view of the Liberal Democracy Research Paper

What is Liberal Democracy Historical view of the Liberal Democracy Theory - Research Paper Example 1Liberal democracy is distinguished by fair competitive voting among diverse political groups, a power partition in different administration structures and fair ruling in an open civilization as well as human rights safety in a state. The constitution in a liberal democratic state demands equal rights, guarantee the freedom of speech, religion, equality before the bylaw, due process and other constitutional rights. In most cases, liberal democracy focuses on the America’s political philosophy. It seeks to modify the political, social and economic aspects in order to promote development as well as advance the welfare of citizens in the independent state. Although, a country with liberal democracy can effectively achieve economic development, democratic government always achieves democracy at associated costs. Historical view of the Liberal Democracy Theory The basis of liberal democracy dates back to the Enlightenment era during the earlier 18th century. The facade of equality that contributed to the rise of liberal democratic theory was a result of the capitalism ideologies. This theory was developed in Europe when many of the European states were under monarchies with political authority being held in the hands of aristocracies. The theory was a fundamental device for political equality that maintained economic foundation of a capitalist society and need for transition in the political, social and economic process. The classical theorists from the western region have always considered the political theory of liberalism and believed that democracy would be intrinsically unsteady. This is because of the changing whims and different perception from citizens, and they further thought that democracy was divergent to the human nature. This is because the viewed human being as people with violent, evil; thus they needed strong leaders who could restrain their destructive whims. Additionally, many of the Europeans who held powers believed that God is the one wh o ordained such powers; thus, the question of the right to rule was comparable to profanity. However, it was until when the Enlightenment intellectuals who believed that human nature could be guided by a reason and required principles to guide them. During this period, several issues arose in the leadership hegemony; thus, the French and American revolutions gave birth to the liberalism ideologies. They also required the government to adopt the doctrines of the Enlightenment thinkers and apply them in the daily practice. It was then when one of the Germany philosophers, Adolf Hitler who was the leaders of Nazi Party, often quoted in the ‘tyranny of the majority’ rose into power and many things changed.2 Therefore, the liberal democracy rose due to democracy waves, which was a result of wars, revolutions, religious issues, great depression that led to economic deterioration and decolonization. All these aspects made many liberals fight for liberal democratic powers. Adva ntages for a Country with a Democratic Government A country with democratic government is subjected to varied economic, social and political benefits. First, a state with democratic governance can effectively achieve economic development because of good governance. This is because democratic governance is good for economic development since it enables different countries to participate in trading activities and attracts investors to invest within the country. The liberal democratic states have good form of governance whereby individuals have equal rights to exercise their freedom in all aspects such as speech, religion and other concerning areas. Therefore, they can interact freely with others in terms of economic and social

Evolution of Gender Essay Example for Free

Evolution of Gender Essay The evolution of gender issues ever since man can remember, when most societies used to regard women as inferior to men. It is no secret that from the first century up to the 21st century women roles have changed with time although the change is minimal. In not long time ago, women were regarded by customary law as people who used to take up their roles as wives and matters subserviently and any deviation that a woman showed from these roles was unheard off and was considered an outcast in the society. After the world wars, education, politics, warfare, business and other form of violence were territories of men, a few women joined men in these venture. The society looked these women with amazement and wonder. Early the 1950’s and 60’s change started hitting the world especially in the Chinese environment where women became advocates of women empowerment. (Haslanger, Sally, and Nancy Tuana,2004). In the 1970’s and 80’s women started taking their roles seriously enabling them to evolve very fast. Women confronted men’s duties with a lot of courage and men started accepting the fact that women wanted to carry out the roles. Although some men gave women cruel attention but they have persevered and gone ahead with the quest for change in the roles. Haslanger, Sally, and Nancy (Tuana Haslanger, Sally, and Nancy Tuana,2004). The question about women regarded as wives and mothers who are incapable of bringing any change in the society have been brushed aside by many countries giving women top most jobs in the country. England and Pakistan have shown the way which shows that today in England and Pakistan women are almost equal to men in terms of respect and all aspects. Women are now free to take up riles which were previously considered a dominance by men. But one thing remains clear that total equality will not be achieved since it is not easy to kill the illusion that women are inferior to men (KateChopin. org. ,2008) Matters such as education, politics, warfare, business, and almost anything non-domestic were the territories of men where only a few and daring women ever ventured. However, as times changed more and more women became advocates of women empowerment. In relation to this, the writer wishes to state that the purpose of this paper is to present a work regarded as one of the pioneers in feminist literature. Women evolution is not only a core element of development in the world today but also a strong indication of strong families. Women empowerment puts wealth in the hands of women which enables these women to be able to succeed in ensuring their families are successive. The development of women in the societies is proving to be failing in some countries with backward leadership such as Zimbabwe and development will remain lagged behind. Statistics show an upward trend for change of roles of women in the society at a whole. Although change is not such effective it is felt. Statistics demonstrate that in Europe, Africa, Asia, America actually there is evolution in the way women are viewed. Although in some rural areas there are alarming number of domestic violence instances reported and they relate to ability or the demand for women to be empowered. In the late 1800 significant events occurred which changed the roles of women in the society. One of such event was first international women’s conference which was held in France in 1892 which highlighted the achievements of women and their rights. Since then women have achieved much in trying to change their lives. In the story of Silk Road of china relating to women capability of growth there has been change of women roles especially entry into the business world although some are being used into the business circles as objects. (KateChopin.org,2008 and Haslanger, Sally, and Nancy Tuana,2004) Works Cited Chopin, Kate. The Story of an Hour. www. pbs. org Public Broadcasting Service. 14 Jun 2008 http://www. pbs. org/katechopin/library/storyofanhour. html. Haslanger, Sally, and Nancy Tuana. Topics in Feminism. plato. stanford. edu 15 March 2004. Stanford University. 14 Jun 2008 http://plato. stanford. edu/entries/feminism-topics/. KateChopin. org, Kate Chopin The Story of an Hour. www. katechopin. org. 2008. Kate Chopin International Society. 14 Jun 2008 http://www. katechopin. org/the-story-of-an-hour. shtml.

Energy Drinks Market in Denmark Essay Example for Free

Energy Drinks Market in Denmark Essay 1. Introduction Danish soft drinks sales have recorded positive volume growth in recent years. Strong volume growth was recorded in energy drinks sales attributed to the aggressive marketing and new product launches. Some of the major players in the Danish energy drink market are Burn and Red Bull. Accordingly, the main aim of this report will be to identify and analyze the possible ways for Burn energy drink product to compete with the world famous energy drink Red Bull which has recently entered into Danish energy drink market in 2009. 1. 1 Problem Description In 2009, the Danish Veterinary and Food Administration approved the increase of caffeine level in energy drink. This has given a wide-open-door for beverage companies to develop in this segment. Taking advantage of this opportunity, Red bull the world’s most famous energy drink company, started to compete within the Danish energy drink market. On the other hand, Coca-cola Denmark also considered it as an opportunity to further develop product chain of its energy drink Burn. In Denmark, Burn has been dominating the energy drink market so far but now with the entry of Red Bull into the market it will now have to strategically develop its marketing mix to find a better way to compete with Red Bull and maintain its dominant position. 1. 2 Problem Statement We define the problem question for our research as follows: How could Burn compete with Red Bull on the Danish energy drink market? To support main question we have formulated some sub questions. They are as follows: 1. 2. 1 What is the preference of customers between Burn and Red Bull? 1. 2. 2 How should Burn products be developed and how should they be priced? 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 1. 3 Definitions 1. 3. 1 Energy drink Energy drink can be defined as a drink or the beverage that contains higher doses of caffeine and other stimulating agents that give you instant energy. The doses of the caffeine and the stimulants are legally approved by the government health authorities. The main purpose of drinking an Energy drink is to get an instant energy to your body. 1. 3. 2 Burn energy drink. Burn Energy Drink is a functional beverage, mixture of 14 ingredients that come in a 16 ounce can and is available at almost every grocery store or convenience store across Denmark. It is one of the products of Coca-Cola Company. 1. 3. 3 Red Bull energy drink Red Bull Energy Drink is a functional beverage, specially developed for periods of increased mental and physical exertion. It can be drunk in virtually any situation: during sports, at work, whilst driving and during leisure activities. 1. 4 Demarcations (Scope and limitation of the study) As every report has its limitations, this report is also subject to various limitations. This report is based on two products, Burn and Red Bull which are the products of The Coca-Cola Company and The Red Bull Company respectively. These two companies have various product categories; however this report will be focused only on those two products among wide category of energy drink in energy drink sector. As far as the market place is concerned, this report is limited to the Danish market. Most of the consumers of energy drinks in Danish market are mainly the younger people aged 18-25. Considering this fact we have selected this age group as our target group. 2 Theoretical Background. This section of the report helps to provide the broad theoretical framework used for interpreting the research presented in this report. Various marketing theories have been applied as a background in this report. Theory of Market segmentation is used to analyze Burn and Red Bull in the Danish Market. To analyze the competition between Burn and Red Bull, Competitor Benchmark Analysis is used. Finally Using the theory of Marketing Mix (4 Ps), recommendation to Burn has been made to successfully develop its marketing campaign so that it can increase its sales and compete with Red Bull. 2. 1 Market segmentation. Market segmentation will be identified by taking into consideration the demographic variables (like gender, different age group and life style) and geographical locations (various cities of Denmark) like Center of Copenhagen, Sj? lland, Fyn and Jylland 2. 2 Competitive Benchmark Analysis Competitive benchmark of Burn will be made with its direct competitor, Red Bull. For this we will take various factors which are flavor, taste, brand, price, place (convenient to buy), packaging and effectiveness of the products. During our group discussion these factors came up as the most relevant criteria for making competitive benchmark. Accordingly, respondents were asked to rate and evaluate both Burn and Red Bull on those factors during the online survey. 2. 3 Marketing Mix (4 Ps) Marketing Mix i. e. 4 Ps will be taken as theoretical base for providing recommendation to Burn after the analysis of data and findings are presented. Accordingly, Product, Price, Place and Promotion Strategy will be presented in order for Burn to successfully compete against its rival Red Bull. Then after, the conclusion will be made. 3 Methodology Description This section of the report gives information about the stages that we went through while doing the research and writing the report. 3. 1 Research Design We chose exploratory design as our research design. We have a research problem which is unstructured. We do not have enough information about our topic for which we have to investigate more on our topic. Both Qualitative and quantitative data collection methods are used. To gain more and more information and insights about the problem topic, Qualitative research design was chosen. Using qualitative data collection method, it became easier for us to change translate and reformulate our unstructured questions. Quantitative method is also used in order to check the validity of the results obtained from qualitative method. For quantitative data collection we tried to get as many respondents as possible who can represent the total population. 3. 2 Primary and secondary data collection For this research we have chosen both Qualitative and Quantitative data collection method for primary data. Similarly, wherever required, we have also used secondary data from the articles, publications and website of the company as well as blogs and other relevant news articles. 3. 3 Qualitative data collection To collect the qualitative data, a focus group interview was conducted. We prepared the interview guide for the focus group which is attached in the appendix. The focus group contained 11 members who are the students from 2nd semester class at Niels Brock. After the completion of interview process we also took a blind test among the focus group interview participants plus 15 other students. Students were chosen randomly. Each of them were given to drink two glasses, one filled with Burn and another filled with Red Bull and were asked which one they like and how they taste. The responses from the participants were used for the analysis. 3. 4 Quantitative data collection To collect quantitative data, we prepared structured questionnaire. It consisted of 15 questions (open and closed ended questions). We posted our research questionnaire in the Facebook blogs and invited 600 Facebook users through simple random method. We got only 116 responses and of which only 77 respondents answered all questions of questionnaire. So in this research 77 respondents are our total number of observation. In other words our sample size is 77 which represent the total population of energy drink customers in Denmark. 4 Presentation and analysis of data The presentation and analysis of data has been categorized as Market segmentation and Competitor Benchmark. 4. 1 Market Segmentation of energy drinks 4. 1. 1 Analysis of Focused group interview: During the focused group interview, 11 participants were asked about the consumption of energy drink every week. Among the participants, 1 participant consumes 5 or more cans per week. 4 respondents consume 3 to 4 cans and 1-2 cans as well. Whereas, 2 respondents consume less than 1 can of energy drink. Thus their consumption habit is around 1-4 cans per week. When there was a discussion about the occasions during which they consume the energy drink, most of the answers was during workout, training or going to sports and when mixing with alcohol. There was also a discussion about having coffee instead of energy drink when one is tired. 6 participants said that they prefer coffee whereas others preferred energy drink. Regarding price, most of the respondents voted for cheaper one, less than 20 DKK and between15-17 DKK. 4. 1. 2 Analysis of Online questionnaire survey The willingness of various age groups towards energy drink is illustrated in the diagram below. It shows that 56% of respondents from age group 18 to 25 years are interested in energy drink. Figure 1 Willingness of various age-groups towards energy drink Source: Appendix 4 Similarly, 20% of respondents from the age group below 18 and 26-35 years age group showed their interest in energy drink. But only 4% of the elderly respondents are interested in energy drink. Thus, it can be seen that the highest number of people from the age group 18-25 years are interested in the energy drink. Figure 2 Willingness towards energy drink by gender Source: Appendix 5 The above figure shows that 68% of male population is interested in energy drink whereas only 32% of female population is interested in Energy drink. Figure 3 Willingness towards energy drink by location Source: Appendix 6 According to the above figure, most of the respondents from center of Copenhagen are interested in energy drink. 68% respondents from the Copenhagen region and 32% respondents from Sj? land region showed interest in energy drink. While analysisng the age wise consumption of energy drink which is illustrated in the figure below it has been seen that the data is bit conflicting. Figure 4 Age wise consumption of energy drink Source: Appendix 7 As shown by the diagram, those who almost never drink energy drinks are higher in age group 18 to 25 years. But again, those drinking from 1-2 cans per week are also higher number in age category 18-25 years but less compared to those who never drink. But what can be concluded that those who drinks energy drinks they normally consume 12 cans per week and are higher in 18-25 years category. Analyzing the preferred occasions when customers usually like to drink energy drink, the research show that customers usually prefer it to mix with alcohol as their first preference and then drinking when they are tired. Figure 5 Occasional preference of Energy Drink by gender Source: Appendix 8 The above graph shows most of both females and males consume energy drink when they mix with alcohol. 22 females out of 35 female respondents (63%) and 19 males out of 42 male respondents (45%) said they consume it when they mix with alcohol. Similarly 43% of female and 40 % of male respondents answered that they take energy drink when they are tired. Likewise, 11% female and 33% male said that they take it when they go to sports. 14% of female and 21% of male chose energy drink when they are thirsty and 6% of female and 7% of male chose for other occasions. Figure 6 Customers willingness to pay for the energy drink Source: Appendix 9. Relating to the price it can be clearly seen from the figure above that 18-25 years age group which is the target customers for energy drinks are willing to pay 16-20 DKK for the energy drinks where as 26-35 years age group are willing to pay 10-15 DKK for the drink. 4. 2 Competitor Benchmark (Burn and Red Bull) 4. 2. 1 Analysis of Focused group interview: During the focused group interview, 8 out of 11 participants preferred Red Bull. Only 3 preferred Burn. When there was a discussion of product features like taste, flavor and effectiveness of the products; participants said that effectiveness of the product is important. During the blind test 26 participants were made to taste both Burn and Red Bull drinks blindfolded. Table 1 Preference of product by tasting without knowing the product (Blind Test) BurnRed BullBoth Total no. of participant (26)9152 The research showed that Red Bull was highly preferred by the participants with 58% appreciating the taste of Red Bull. Burn was preferred by only 35% of the participants. 4. 2. 2 Analysis of Online questionnaire survey The illustration of various measures to which the consumer gave importance when buying energy drink is shown in the figure below. Figure 7 Customers’ emphasis when buying energy drink. Source: Appendix 10 We found data of customers according to the importance they give to various measures or elements when they want to buy an energy drink. The above graph shows that 53% of the total respondents said flavor is very important when they buy energy drink. About taste, 60% said it is very important. None of the respondents said that it is not important at all. Talking about brand, only 19% said very important, 34% said important, 30% said not so important and 17% said not important at all. About price, 51 %( more than half population) said that it is very important. Only 5% said not so important and no respondents said that it is not important at all. So far as convenient place to buy is concerned, 29% said very important, 54% said important. When packaging is concerned 16% said very important, 29% said important 39% said not so important and 16% said not important at all. When it is about effectiveness, 44% said it is very important, 38% said important. Thus the analysis shows that flavor, taste, price, convenient buying options and effectiveness of the drinks are important for customers where as brand and packaging are not that important in buying decision. Based on the various factors to which the consumers give preference when buying energy drinks, comparative analysis between Burn and Red Bull has been carried out. This can be described from the figure given below. We asked the respondents to evaluate Burn and Red Bull giving them 4 options (Very Good, Good, Bad, Very Bad). But here in the analysis we have taken only two options as we think these two options are sufficient for comparative analysis. Figure 8 Comparison of Burn and Red Bull based on the various factors Source: Appendix 11 The above figure shows the customers preference between Burn and Red Bull on the various factors which are important for their buying decision. 34% of the total respondents said the flavor of Burn is good and 23% said very good while 48% and 29% said the flavor of Red Bull is good and very good respectively. Similarly, 39% and 13% of the total respondents said the taste of Burn is good and very good respectively while 52% and 29% respectively chose good and very good for the taste of Red Bull. As far as brand is considered, 39% and 26% said the Burn brand is good and very good respectively while 42% and 45% said Red Bull brand is good and very good respectively. When it is about price, 27% and 12% chose good and very good for Burn while 16% and 12% for Red Bull. 35% and 23% of total population said Burn is good and very good respectively when considering convenient to buy whereas for Red Bull it is 38% and 17% respectively. About packaging 36% and 22% answered good and very good for Burn while for Red Bull its 45% and 18%. Finally for the effectiveness of the product, 39% and 18% respectively chose good and very good for Burn while it is 45% and 25% for Red Bull. Thus the analysis shows that customers highly prefer Red Bull while relating to flavor, taste, and brand. On the other hand, with relating to price, convenient to buy and nice packaging, customers seemed to prefer Burn. So far as the effectiveness is concerned, Preference towards Red Bull is high but the difference is not so much. 5 Findings and summary of the analysis According to the analysis presented above, it can be seen that the energy drink market segmentation is more concentrated on the costumers between age group of 18-25 and that the customers are dominantly male rather than female. Looking at the geographic distribution the market segment is undoubtedly concentrated on Copenhagen with to some extent also in Sj? land. However, the other fact is also that since Copenhagen is the largest city with dense population this result is quite obvious. The other important findings of the study regarding the life style of the customers relating to the consumption of energy drinks is that energy drinks are excessively consumed as a mix in alcohol and then it is consumed while people get tired. Also energy drinks are often consumed just 1 or 2 cans per week. Normally customers are willing to pay 16-20 DKK for the drink. The analysis shows that in general the customers give high importance to the flavor, taste, price, effectiveness and buying convenience while making their buying decisions of energy drinks and that the brand and packaging are not of importance for the customers. Keeping this in mind the competitor benchmark of Burn and Red Bull Red Bull clearly shows that though Red Bull being a new entrant in the Danish market it has succeeded in taking good share of energy drink market in Denmark. Red Bull is preferred by customers in terms of its flavor, taste which are important factor in general for customers while making their buying decisions. Similarly, with the effectiveness as well Red Bull is preferred by customers in comparison to Burn. Burn is preferred by customers in packaging which not of important factor for customers. But Burn still dominate Red Bull in terms of its easy availability at stores which is due to the fact that it is distributed by Carlsberg Brewery which is considered to have a very strong distribution channel in Danish market. (footnote) Again at price Burn is rated better owing to the fact that they are cheaper than Red Bull. Of course with the brand Red Bull is rated much better as it is an internationally recognized brand. 6 Recommendations Based on above findings following recommendations have been suggested for Burn to improve its products, promotion and pricing strategy. The recommendations will be based on the marketing mix (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the research findings show that Red Bull has dominant preference by customers in terms of flavor, taste and effectiveness, therefore Burn has to come up with innovative product development in order to provide added value to its product so that customers preferences divert towards Burn. Therefore, considerable amount of resources and time should be spent on research and development of variety of flavors and appealing taste with its product. Since the market segment of the energy drink is mostly 18-25 years old and that they consume it as mix in alcohol so the taste preference of these age group should be taken into consideration and the flavor and taste should be developed which is appealing while mixing with alcohol as well. 6. 2 Price Relating to the price, Burn is cheaper that Red Bull and realizing the fact that Red Bull is gaining market share it is wise to maintain its low price strategy. 6. 3 Place The research show Burn with strong placement but since strong distribution channel is its one of core competencies it has to fully utilize this competences to move ahead form Red Bull to place its products at all the convenient stores. The major priority should be given to Copenhagen since it’s the main market segment but again taking advantage of its well managed distribution channel it should also focus on other cities where Red Bull are not able to reach due to lack of experience with the Danish market. 6. 4 Promotion A well planned advertising strategy should be developed mainly targeting on the 18-25 years age group and again the male customers who are the major customers of energy drinks. Though Red Bull is world recognized brand, Burn also has its brand reputation as it is a product of world class Coca Cola Company. Thus advertising campaign should also be focused to create awareness of the Coca Cola brand among the customers while promoting Burn which can positively influence customers’ choice. 7 Conclusion Based on the research analysis and findings, it can be concluded that within the Danish energy drinks market Burn is definitely getting a tough competition from Red Bull despite the fact the Red Bull is a new entrant in Danish market. Its global brand recognition has provided Red Bull with competitive strength which can be a serious threat to Burn in coming future. Therefore it is a must for Burn to take timely action and initiate necessary marketing strategies to compete with Red Bull. Burn has low price advantage as well as strong distribution channel which provide Burn with an edge in the competitive market and therefore it needs to look more into product development and promotion strategy in order to compete with Red Bull and thus gain success in the competitive energy drink market. 8. References Books David Jobber. (2007). Principles and Practice of Marketing. UK. McGraw-Hill Education Pervez GH, Kjell Gr. (2005). Research Methods in Business Studies. UK. Pearson Education Bryman, A. and Bell, E. (2007). Business Research Methods. 2nd Ed. UK. Oxford University Press Burns, A. C. and Bush, R. F. (2006) Marketing Research, 5th ed. , Prentice Hall Kotler, P. and Keller, K. L. (2006) Marketing Management, 12th ed. , Prentice Hall Svend Hollensen, (2007) Global Marketing – a decision-oriented approach, Websites http://www. euromonitor. com/Soft_Drinks_in_Denmark http://advantageaustria. org/dk/news/local/Red-Bull-und-Shark. en. jsp http://www. aeofooddrink. com/34. php http://www. dietspotlight. com/burn-energy-drink-review/ http://www. redbull. com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866?p=1242745950125#/product-FAQ 9 Appendices Appendix. 1 Questionnaire Dear respondents, we make this survey in order to obtain more comprehensive knowledge about the energy drink sector in Denmark, particularly the two big brands: Burn and RedBull. So we would highly appreciate if you spend a few minutes answering our questionnaire. Your information will be treated anonymously! 1. How interested are you in energy drinks? oVery interested oInterested oNot very interested oNot intererested at all 2. How often do you drink energy drinks? oAlmost never oFrom 1 2 cans per week. oFrom 2-5 cans per week oMore than 5 cans per week 3. ON WHAT OCCASIONS DO YOU DRINK ENERGY DRINKS? oWhen Im tired oWhen Im thirsty oWhen I go to sports oWhen I mix with alcohol oOther (please specify in the box below) 4. Where do you often buy energy drinks? oIn the super markets oIn the bars oIn Seven Eleven oIn small shops (eg: gas station, kiosk etc) oOther (please specify in the box) 5. How much would you like to pay for an energy drink? o10 15 Kr o16 20 Kr o21 25 Kr oMore than 25 Kr 6. How important are the following factors when you buy energy drinks? Very important Important Not so important not important at all Good flavor Good taste Good brand Reasonable price Convenient to buy Nice packaging The effectiveness of the drinks 7. Which of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you evaluate RED BULL in the following factors? Very goodGoodNot good-not badBad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 10. Do you have any recommendations for RED BULL to better meet your satisfaction? oI dont know oIm already very satisfied oI would recommend as follows: 11. How do you evaluate BURN in the following factors? Very good Good Not good-not bad Bad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 12. Do you have any recommendations for BURN to better meet your satisfaction? oI dont know oIm already very satisfied! oI would recommend as follows: 13. What is your age? oYounger than 18 years old oFrom 18 25 years old oFrom 26 35 years old 14. What is your gender? oMale oFemale 15. Which part of Denmark do you live in? oCenter of Copenhagen oSj? lland oFyn oJylland Appendix 2 Interview guide for focus group What criteria do people choose when they buy energy drink products? Are different flavors important? What occasion do they drink energy drink? Eg: when they’re tired, or mix with strong alcohol, etc. What product name(s) do they like? Why? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? Appendix 3 Fokus gruppe analyse 2. Semester klasse Niels Brock Lien, Niraj, Silas og Michelle Market research Alle kender begge 11 deltager 8 ud af 11 kan lide red bull Dog viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 3-4 cans 4 1-2 cans 2 mindre end 1 Hvornar drikker du energidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt minimum 8 af deltagerne Dog drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole. Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre†¦ Hvor meget vil du betale for en energidrink? Ikke mere end 20kr, mellem15-17kr ca er de fleste villige til at betale Men ville kobe den billigste hvis de stod mod hinanden pa hylden i super marked. Energien er mere vigtig end smagen. Irriterende reklamer – for meget nogenhed – provokerende reklamer – mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald).

Clients Description And Functioning Social Work Essay

Clients Description And Functioning Social Work Essay The client is a sixteen-year-old African American female who is pregnant with her second child. The client attends junior high school. The client lives with her mother, age unknown, who is unemployed. B. Setting Peak View Behavioral Health is located in Colorado Springs, Colorado. Peak View Behavioral Health is a psychiatric hospital dedicated to providing quality care to promote growth and structure for clients and families (Peak View Behavioral Health, 2012). Peak View Behavioral Health treats adults ages eighteen and older and, in January 2013, will begin to serve children ages four to seventeen. The hospitals services include acute psychiatric care, partial hospitalization, intensive outpatient services, substance abuse, twenty-four hour assessment and Electroconvulsive Therapy. C. Reason for Referral The client was referred to Each One Teach One, an alternative school, by her prior public school principal. The client is pregnant with her second child and has been suspended from the public school. Adolescent pregnancy, intended or not, can have negative consequences. Common consequences of adolescent pregnancy include dropping out of high school, living in poverty, relying on public welfare, and experiencing higher levels of psychological distress, as compared to their same age peers (Stoiber, 2005). The consequences of the clients pregnancies are reflected by her situation. She has been referred to an alternative school and experiences psychological stress which impacts her relationships. The principal was aware of the clients first pregnancy, although no previous interventions were attempted. The principal suspects the client is having difficulty in her home life, although she will not disclose to the principal how she became pregnant twice. Client is not happy about the suspension from public school. Client does not understand why she is being suspended because she feels as though she has not done anything wrong. Although she is upset about the suspension from her public school, she does seem interested in the referral to the alternative school as evidenced by her accepting the referral and attending Each One Teach One. One of the highlighted strengths in the lives of African Americans is their strong educational or achievement orientation (Boyd-Franklin, 2006). Although the client is experiencing a negative social and economic environment, she appears to be motivated to better herself. The clients mother does not support the referral for client to attend the alternative school. The clients mother encourages the client not to attend school and get on the Welfare. D. Clients Description and Functioning Client is of average height and pregnant. Client attends school well groomed, e.g, hair brushed, teeth brushed, showered, and wears clothes that are clean and well-fitted. Although the client is pregnant, she is able to walk to school and walk up and down the stairs to her apartment without difficulty. Client took necessary testing precautions to be tested for Human Immunodeficiency Virus (HIV) after learning her father passed away from Acquired Immunodeficiency Syndrome (AIDS). Consequently, client tested positive for Human Immunodeficiency Virus (HIV). Client does not speak grammatically correct English as evidenced by client stating sentences such as I is learning, I does my work, and what this one is? Although client reports she sits in the back of the classroom, does not open a book and does not participate, clients math teacher reports client does well in math. Client has difficulty reading. The clients mother reports client as stupid and not ever amounting to anything. Client identifies one of her strengths as cooking. Client reports auditory and visual hallucinations in the form of vampires telling her you are one of us. Client fantasizes about being white, living rich and famous, and being saved from her current situation. E. Physical and Economic Environment The clients mother is unemployed and receives welfare of an unknown monthly amount. Clients mother has custody of clients first child in order to receive aide on that child. Client attended public school until suspended and will be attending Each One Teach One. In the evenings, client cooks and cleans for the household. Client describes her mothers day as a beached whale lying on the couch. Client states her mother eats, watch T.V., eats, watch T.V. The client and mother live in a two bedroom apartment, rent unknown, in Harlem. Client describes the neighborhood as the ghetto and consumed with crack heads. The clients apartment building is sprayed with graffiti. Americans visualize the ghetto as where the black people live representing a poor, susceptible to crime, drug-infected and violent part of the city (Anderson, 2012). The client defines her neighborhood as the ghetto due to drug activity and crime. F. Current Social Functioning 1. Family Situation. The client and mother live in apartment together. The clients mother has custody of the clients first born child and claims that child for welfare purposes, although the child actually lives with clients grandmother. The clients father previously lived in the home with client and mother prior to moving out. Clients relationship with her mother is volatile. The clients mother reported she should have aborted her. Client cooks for her mother, cleans the home, and runs errands for her mother when needed. Client fantasizes of wanting to be on the cover of a magazine or in a music video. Client has current and past history of sexual and physical abuse. Client was raped by her father. The clients first child, and the second child she is pregnant with, are products of rape by the clients father. The clients mother is aware of the rape of the client by her father but blames the client for taking my man. The clients mother also blames the client for clients father moving out of the house. The clients mother also admitted to sexually abusing client, stating who was going to please me. Client has also experienced physical abuse at the hands of her mother. The clients mother has slapped her and thrown a frying pan towards her head. The clients mother is verbally abusive calling client names such as bitch, whore, good for nothing and stupid. 2. Current Sexual/Emotional Relationship. Client reports never having a boyfriend but wishes she had a light skin boyfriend with nice hair. 3. Occupational/School Situation. Client has been suspended from public school and referred to Each One Teach One, an alternative school, due to her second pregnancy. Client enjoys math and does well in math, as reported by her math teacher. Client has difficulty reading and tested at a second grade reading level. Client has difficulty with her peers as evidenced by clients physical aggression towards peers, i.e., slapping, punching, and cursing at her peers. Client has obedient relationships towards teachers and principal as evidenced by following directions without defiance. 4. Other Social Relationships and Social Roles and Satisfaction. Client reports never having a boyfriend and does not have any friends. Client takes pride in being a mother but is not able to be a mother to her first child due to her own mother not allowing her child to live in their home because of the childs developmental disability. Client has expressed wanting to get her child back. Client does not currently attend a church but fantasizes of participating in the church choir. For generations, African Americans have used spirituality and religion as a crucial instrument for survival (Boyd-Franklin, 2006). One role of the African American church is to act as a refuge, as a sanctuary in an often times unfriendly world (Boyd-Franklin, 2010). Although client does not currently attend church, in her fantasies, she finds the church as a safe place from her negative and hostile environment. 5. Medical/Psychological. Client is pregnant with her second child. Clients first pregnancy resulted in a female with developmental disabilities. At time of clients referral to Each One Teach One, client had not yet seen a doctor for her second pregnancy. Client found out from her mother her father passed away from AIDS and client tested positive for HIV. Clients mother refuses to be tested for HIV because she believes she has not contracted the disease because she and clients father did not engage in anal sex. 6. Legal Issues. Client does not have any legal issues at this time. G. Personal and Family History relevant to current focus Client was born in November 1971 in Harlem. Mother reported client would sleep in the bed with her and the clients father. Client was bottle fed as a baby, as clients father would drink the breast milk from clients mothers breast. The clients mother reported client was three years old at the time of her first sexual abuse by her father. Client has experienced sexual abuse by her father and mother, and physical and verbal abuse from her mother. Individuals who are of lower economic status are more likely to experience traumatic events, and African Americans are more likely to be of lower socioeconomic status (Gapen et al., 2011). Clients mother reports there is no alcohol or substance use in the home. II. Assessment Psychological Functioning The clients intellectual functioning is at a moderate level as evidenced by grammatically incorrect language and a second grade reading level. In terms of the clients psychological functioning, her ego functions are moderately compromised. The egos ability to unify and combine mental processes is called ego functions (Berzoff, Flanagan, Hertz, 2011). Reality testing is the egos ability to recognize and agree with physical and social reality. The most important aspect of this function is the ability to tell the difference between internal reality and external reality (Berzoff, Flanagan, Hertz, 2011). The clients function of reality testing is compromised at times, as evidenced by auditory and visual hallucinations and retreats to her fantasy world. The clients ego function of controlling impulses is also compromised, as evidenced by aggressiveness towards peers. The egos attempt to maintain an accurate level of positive self-worth in the face of stressful or aggravating circumstances is self-esteem regulation (Berzoff, Flanagan, Herzt, 2011). The clients self-esteem could be defined as low due to physical, sexual, and verbal abuse. The clients low self-esteem can be seen through her fantasies of wanting to be someone else, e.g White, famous. Defense mechanisms guard the self from danger, actual or perceived (Berzoff, Flanagan, Hertz, 2011). In terms of defense mechanisms, the clients defense mechanisms could be classified as immature. The clients immature defense of dissociation, where a painful memory is detached from the feeling, is evidenced by the clients fantasies of herself leading a different life (Berzoff, Flanagan, Hertz, 2011). B. Emotional Functioning Between nine and twelve months of age children begin to develop Internal Working Models to characterize emotions and expectations resulting from interactions and communication between infant and caregiver (Riggs, 2010). Consistent with the notion emotional abuse negatively impacts Internal Working Models and the ability to regulate affect, research suggests emotional abuse places children at risk for poor self-concept and disorders of emotional regulation and impulse control (Riggs, 2010). In regards to the clients emotional functioning, her limited range of emotional expression and poor impulse control are demonstrated by her use of aggression and anger towards peers. The clients negative coping responses can be seen through her fantasies, as she cannot verbally express how she is feeling. According to attachment theory, insecure attachment styles are used because they are adaptive in relation to the behavioral responses of their attachment figure (Riggs, 2010). One type of insecure attachment pattern is disorganized attachment. Disorganized attachment can be connected to child abuse, lack of resolution to trauma or loss by parent, and maternal frightening behavior and psychopathology (Riggs, 2010). The clients attachment pattern can be classified as disorganized due to her experience of sexual abuse, by her mother and father, and physical abuse, by her mother. The clients disorganized attachment can also be attributed to her mothers lack of support in regards to her sexual abuse by her father, i.e., blaming the client for the abuse. Evidence of clients insecure attachment in early childhood can also be seen, currently, through clients dismissiveness, i.e., that she takes care of her mother despite the abuse, low self-concept (Berzoff, Flanagan, Hertz, 2011). C. Social/Behavioral Functioning Attachment insecurity, due to emotionally abusive parenting, adds to poor social functioning. In early attachment relationships, children begin to develop the skills needed to build future social relationships, such as self-awareness, empathy, negotiation, and conflict resolution. The security of attachment influences many areas of interpersonal relationships, including effectiveness in peer groups, reciprocity in relationships, empathy, problem solving, conflict resolution, and establishing close and intimate relationships with peers (Riggs, 2010). The clients social isolation, as evidenced by her lack of peer group, demonstrates the clients insecure attachment with caregivers. The clients lack of distrust in peers and adults is displayed through clients aggressive behaviors. D. Environmental Issues and Constraints Affecting the Situation The client lives in a neighborhood in which she would consider the ghetto. Client lives with her mother, although the relationship is unstable. Children with a very insecure attachment to their mothers are more likely than other children to live in high-risk families and environments (Kwako, Knoll, Putnam, Trickett, 2010). The client has experienced sexual, physical, and verbal abuse from her caregivers. African American families experience higher rates of poverty than families of other races. Living in poverty increases the risk of exposure to trauma and trauma is found more often in African American populations (Graves, Kaslow, Frabutt, 2010). The clients turbulent home environment, unsafe neighborhood, and lack of social supports and resources exacerbates clients distrust in others, social isolation, and negative self-concept. E. Motivation and Commitment to Services The clients mother does not support client attending school and would rather client take welfare services. Despite the clients mothers lack of support, the client is motivated to attend school to continue her education and be a positive mother for her children. F. Workers Understanding of Clients Presenting Situation/Problem The client is a sixteen year old, African-American teenage mother of two. The client has experienced severe childhood sexual trauma by her mother and father. The clients two pregnancies are results of sexual abuse from the clients father. The client lacks emotional support from her mother and is often ridiculed by her mother in terms of her appearance, intellectual functioning and overall being. Emotional abuse in the attachment relationship significantly increases the likelihood of developing insecure attachment, which is proven to be linked to low empathy and reciprocity, hostility or aggression and impulsivity, exploitation or ridicule by peers, social withdrawal or exclusion from group activities, and general patterns of un-relatedness and isolation (Riggs, 2010). The client lacks any type of social support from peers and, often times, interactions with peers result in aggressive confrontation. Clients distrust in peers and adults is evidenced by lack of nurturing relationships. Up to this point, client has not accessed community resources. Previous experience with racism frequently prevents African Americans from accessing assistance and/or services from organizations which historically have safeguarded Caucasians (Graves, Kaslow, Frabutt, 2010). Clients mother is distrusting of community institutions which may lead to clients inability to access support. According to attachment theory, a child forms representational models, i.e., internal working models, of attachment figures, of the self, and of self-in-relation to others based on their relationship with primary caregivers. When a childs caregiver responds in a sensitive, loving, and consistent manner, a working model of other as loving, reliable, and supportive is internalized. On the other hand, experiencing emotional abuse and neglect may instill damaging beliefs about the self, e.g., I am stupid, I am not worthy of attention, which may result in maladaptive models of self, other, and self in-relation to others. Instead of developing a working model of the self as worthy of love and attention, negative models of the self as worthless, incompetent, or powerless may result (Wright, Crawford, Castillo, 2009). Due to the clients mothers unstable and inconsistent caregiving patterns, client has developed a low concept of self, as evidenced by the clients feelings of unworthiness to h ave or accept any type of relationships. Although the client has experienced severe childhood trauma, insecure attachments with caregivers, and family and community instability, the client appears to be moderately resilient. Resilience refers to patterns of positive adaptation during or following major adversity or risk (Lopez Snyder, 2011). Faced with two pregnancies, unsupportive and abusive caregivers, and lack of social support, the client continues to be motivated to pursue her education, regain custody of her first child, and become a caring and loving mother to her children. III. Evidenced Based Practice Search This author began the search using the Google Scholar search engine with the term psychodynamic treatment for female African American adolescents of sexual abuse. This search yielded articles related to interventions for substance abuse. The same search term was used again but the term intervention was exchanged for the term treatment. This search yielded articles on cognitive behavioral interventions. This author then moved to using the search engine PsyhInfo. Terms including psychodynamic treatment, psychodynamic intervention, African American, adolescent and sexual abuse were again interchanged to aide in the search. This author then added the term sexual abuse survivor to the search. This search began to yield interventions related to psychodynamic interventions. This author began finding articles related to psychodynamic groups as a psychodynamic intervention. Continuing to use the PsychInfo search engine, this author then used search terms psychodynamic groups, adolescents, sexual abuse survivor and African American. This author was able to yield articles related to psychodynamic groups. This author then moved to using the University of Southern California Library to continue the search. This author again used the terms psychodynamic groups, adolescents, sexual abuse survivor and African American to yield further articles in regards to psychodynamic groups. This author was able to accumulate six articles in regards to psychodynamic group intervention. Overall, this author found it extremely difficult to find, in the literature, psychodynamic interventions specific to African American adolescents who have experienced sexual abuse. IV. Intervention Plan In the first years of childhood, the family is responsible for the care and development of the child. In healthy families, children learn they can depend of their environment to provide emotional security and physical safety. Children then gain behaviors which allow them to nurture their own emotional and physical health free from parents or caregivers. Poor health also can develop early in life. Children who live in families with characteristics such as family conflict, i.e., frequent episodes of anger or aggression, and lack of nurturing, i.e., relationships which are cold, unsupportive, and neglectful, can have negative consequences on mental and physical health (Repetti, Taylor, Seeman, 2002). Unfortunately, due to clients exposure to an abusive and un-nurturing environment, she has developed poor mental health, as seen by her moderate level of defense mechanisms, poor self-concept and lack of support. Due to the clients insecure attachment with caregivers, which has led to lack of support and untrusting nature to others, the intervention employed will be psychodynamic group psychotherapy. Because of clients young age, client will be more suitable for time limited psychodynamic group psychotherapy, which occurs between twelve and thirty sessions (Wise, 2009). The format used for psychodynamic group psychotherapy is verbal. The basis of the group should be to feel and talk, rather than act. Because it is a psychodynamic therapy, the therapist should wait for the group interactions to occur freely and then comment when appropriate (Wise, 2009). During the process of psychodynamic group psychotherapy, the therapist will attempt not to set agendas but follow the suggestions of the group. The belief is the group process will eventually lead to the most emotionally charged subjects if allowed to proceed without interruption. The therapist in the psychodynamic group psychotherapy session will attend to the group and individual members based on how the session begins (Rutan, 1992). The implementation of the psychodynamic group psychotherapy intervention is community based, therefore the client will need to access community organizations to utilize the treatment intervention. As previously noted, the client has not accessed community resources thus far. Another hurdle the client will have to overcome in order to maximize optimum results from the psychodynamic group psychotherapy intervention is a proper match to therapist leading the group and participation. Because client is untrusting of other others it may be difficult to engage client in group psychotherapy process. A therapist who creates an environment of acceptance, understanding and trust, and provides empathy and responsiveness will have a better chance of keeping and engaging challenging members (Gans Counselman, 2010). The goal of psychodynamic group psychotherapy is to make aware parts of the unconscious which result in negative distortions in present day perceptions (Rutan, 1992). Furthermore, goals of treatment are to assist in overcoming resistance to experiencing, expressing and understanding emotion. The psychodynamic group psychotherapy model allows for resolving the tension between suppression of emotions and explosiveness. The group format also allows for members to work together to manage and contain feelings (Wise, 2009). This aspect of psychodynamic group psychotherapy will be beneficial to client, as she has difficulty expressing her emotions, as evidenced by aggression towards peers. Although the client will gain emotional regulation skills through the psychodynamic group psychotherapy intervention, this will not be her main treatment goal. Psychodynamic group psychotherapy is also another way for individuals to interact within a system of relationships. This is beneficial due to most presenting problems having a relational context. Allowing individuals to interact and then reflect gives the individual the opportunity to use the group as a place to observe and change patterns (Wise, 2009). The client has expressed a desire to have safe, nurturing and loving relationships with others, but due to low self-concept does not feel worthy of such relationships. The clients goal for psychodynamic group psychotherapy will be to increase number of quality relationships from zero to at least two by the conclusion of the group sessions. The clients relationships will be measured by her own self-report, as well as therapist observations of her interactions and relationships with fellow members of the group and development of social skills. The catalyst for change in psychodynamic group psychotherapy includes change by imitation, i.e, learning by observing others, identification, i.e., unconsciously taking on traits or characteristics of others, and internalization. The therapeutic process develops using confrontation, explanation, interpretation and working through (Wise, 2009). Additionally, other therapeutic aspects which are addressed include support, self-revelation, learning, and self-understanding, with interpersonal learning as the utmost important (Wise, 2009). Because the client has developed negative internal working models, due to insecure attachment with caregivers, i.e. mother and father, the interactions with others in the group setting may begin to assist client in developing higher self-concept and more nurturing relationships. V. Discussion, Analysis and Rationale for Interventions Chosen Psychodynamic group psychotherapy was chosen as the intervention for the client due to her experience of sexual abuse by caregivers. Time limited, as well as ongoing psychodynamic group psychotherapy has been effective in treating women with a history of sexual abuse, due to the opportunity for the individual to reduce the feelings of isolation, guilt, and shame. An individual is able to effectively work through feelings when the individual is able to share their experience in a therapeutic environment comprised of compassion and acceptance. The psychodynamic group psychotherapy process provides an individual with the ability to incorporate a new object experience without devaluation or ridicule, while at the same time abandoning previous attachments which were associated with the original event and emotion (Nusbaum, 2000). When an individual is abused, the person tends to identify with the unloving, aggressive, and immoral characteristics of the superego rather than the gentle, loving and protective characteristics. The individual may interpret the caregivers failure to nurture and protect adequately as a sign they are unworthy and unlovable (Nusbaum, 2010). Evidence of these characteristics can be seen in the clients low self-concept and feelings of unworthiness to have any type of relationship. Within the psychodynamic group psychotherapy process, the group can demonstrate appropriate levels of protectiveness, love and concern to its members. Negative feelings often experienced by individuals with sexual abuse can often be eased through disclosure of the traumatic experience. The group can then provide corrective superego functions by not allowing its members to blame themselves for the experience, which may have been unavoidable and not their fault (Nusbaum, 2000). Psychodynamic group psychotherapy also deepens the alliance between group members and facilitates the development of relationships which can be observed and analyzed in the context of interpersonal fears and roadblocks. Furthermore, in psychodynamic group psychotherapy individuals can identify interpersonal conflicts and work through primary defense structures which are run by fears of trusting. Additionally, because abuse and neglect tend to occur in dysfunctional families, by successfully working through emotional conflict the psychodynamic group offers the opportunity for interpersonal learning and development of social skills, which are usually not modeled in dysfunctional homes (Nusbaum, 2000). This author is unable to implement the psychodynamic group psychotherapy intervention with the client but can visualize how the intervention would unfold with the client. In the first sessions this author would attempt to create a trusting, nurturing and safe environment where client would feel she could engage in the group process and share personal experience. According to psychodynamic theory, personality is formed developmentally. In this model each stage of development builds on the previous stage and each stage affects the following one. It is important to note in the therapeutic process, defects in earlier developmental stages can be corrected if that stage can be recalled, relieved and be affectively re-experienced and corrected in the here and now (Rutan, 1992). It will be pivotal for the clients treatment for her to share feelings, emotions and past experiences in order facilitate positive transformation. This author would predict the client would be difficult to engage initially due to her mistrust in others and feelings of unworthiness. After consistent nurturing, accepting, trusting and safe experiences in the psychodynamic group, this author would see the client begin to engage in the group process. Once the client begins to share personal experiences, feelings and emotions this author would utilize a specific intervention, the here and now. The here and now technique would allow this author to use the clients past experience to understand and explain occasions when she unconsciously repeats the past or misperceives the present based on what she has learned in the past (Rutan, 1992). This technique would allow self-learning and self-understanding in regards to how her past abuse and neglect as affected her current relationships. This author expects transference will likely surface in the therapeutic process with the client. Transference can be defined as the misrepresentation of present object relationships on the basis of early object relationships (Rutan, 1992). Transference will be beneficial in the therapeutic process with the client. It will allow for this author to gather information and explore the nature of early relationships based on the characteristics the client transfers on to this author (Rutan, 1992). Through the psychodynamic group psychotherapy process the clients main goal will to be to form quality, nurturing and trusting relationships. Relationships are important in forming personality, causing psychopathology, and curing psychiatric symptoms. As individuals develop in the psychodynamic group they are forming important relationships and, while doing so, every part of their character is emerging. Individuals reveal their defense mechanisms and transferences while, in turn, receiving feedback from the therapist and other members. There may not be any other therapeutic process where so much data is available to an individual about themselves as in psychodynamic group psychotherapy (Rutan, 1992).

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May 13-15, 2005 Vegas weekend. We have booked two suites at the Atrium Suites in Las Vegas for the nights of Friday May 13th and Saturday May 14th. Each Suite has 2 beds and a pull out couch, so we are planning on 5 people to a room. They run $109.00 ($21.80 per person) per night. The hotel is next door to the Hard Rock Cafe and 2 blocks from the strip, but it has a free one way shuttle. Loos tells us that this is a great place to stay and obviously a really good deal. May 4, 2005- Tux deadline If at all possible Tux sizes need to be in either to me or in the Men's Warehouse database by May 4th. They will be ready on Thursday June 2nd at the Glendale, WI store. I will include directions in an a e-mail soon. It's about 5 miles north of Downtown Milwaukee. The tux cost should be around $100. Thursday June 2, 2005 I will be in Milwaukee finishing up the final details for the wedding. Anyone interested in coming in on Thursday is certainly welcome. HOTEL ACCOMIDATIONS- Friday and Saturday Hotel Rooms have been blocked of at two places: 1)  Ã‚  Ã‚  Ã‚  Ã‚  The Pfister Hotel in Downtown Milwaukee for $169.00 per night. The Pfister is approx. 4 blocks from the rehearsal dinner site and 6-8 blocks from the Reception Hall site. (800) 472-4403 or www.pfister-hotel.com Deadline for this reservation is May 3, 2005 2)  Ã‚  Ã‚  Ã‚  Ã‚  The Residence Inn- Marriott for $129.00 per night. These rooms are Studio Suites with a King OR Queen bed and a pull out sofa. So the rooms can sleep up to 4 people. This also includes a hot breakfast buffet. The Residence Inn- Marriott is 2.5 blocks away from Joey Buena ¡Ã‚ ¦s and 12-14 blocks from the Reception Hall site. (414) 224-7890 and ask for the Kimmel/Kelley party. Virtual tours available at www.residenceinnmilwaukee.com Deadline for this reservation is May 3, 2005. Friday June 3, 2005 „X  Ã‚  Ã‚  Ã‚  Ã‚  Golf during the day-Scenic View Country Club o  Ã‚  Ã‚  Ã‚  Ã‚  We have 4 tee times beginning at 8:30 am o  Ã‚  Ã‚  Ã‚  Ã‚  If you are interested please let me know.

Private Schools vs. Public Schools Essays -- Compare Contrast Comparin

Sending your child/children to school is a decision every parent/family has to make. Choosing where to send your child is a different story though. No matter where you live, there is always a public school in the area that your child can attend and you have no annual fee. Public schools are paid for with taxes that every citizen has to pay. Private schools on the other hand have an annual fee that can range up to around $20,000 per year. Paying for private schooling is almost like paying for college tuition. Some parents prefer public schools because of the children’s freedom while on the other hand some prefer private schooling because of the curriculum and religion learned. Sometimes parents change their mind about where they want their child to attend based on many different reasons. Switching from either Private to Public or vise versa is very common, especially when a parent feels there child can do better or needs to be challenged more. The switch can either be to benefit the child to learn at there best ability or to punish a child. The following is about how private school and how public schools have their pros and cons and also how the switches from either private to public or vise versa can either benefit a child or how it can destroy them. Public schooling is offered around the country and does not cost anything to go to school and just simply learn. The majority of schools are public schoolings because the majority of children in the United States attend public schooling for many different reasons. A public school will obtain a more diverse environment than let’s say a private school or even the thought of being home schooled. In private schools, most of the inferior groups such as African Americans are... ...I feel that the best thing for a child is to be at a school that they enjoy. I think that a child is better off staying in the schooling environment they started off at. In conclusion, I am neither for nor against either private schooling or public schooling. I think that both have their benefits and both have their downfalls. I do not think that private schools should cost so much because it takes away from the diversity in the school system. Without diversity in private schools, children will never learn about it or be aware of it until they are out of school. From what I have read, a lot of people have bias opinions on both topics and they are all wonderful points. Now you can read the facts and observe what is better, private or public schooling and the effect is has on children when you start them off with one system and switch them to another.