Transplant Tourism as an aspect of Medical Tourism

One of the most prominent controversies, associated with the realities of a Globalized/post-industrial living, is the rise of a so-called ‘medical tourism’, which is being commonly defined as, â€Å"The movement of patients across international borders for medical care that is more expensive or less accessible at home† (Connell, 2011, p. 260).Advertising We will write a custom research paper sample on Transplant Tourism as an aspect of Medical Tourism specifically for you for only $16.05 $11/page Learn More The reason why this type of tourism continues to spark public controversies is that it is believed to contribute to the process of Medicare becoming increasingly commercialized, which in turn presupposes the lessened adequacy of healthcare services, provided to those patients that rely on Medicare’s public sector. Moreover, medical tourism is being commonly referred to as such that contributes to the rise of global socio-eco nomic inequalities, as it results in making high quality healthcare services less accessible to ordinary citizens in the countries where this tourism thrives. As it was pointed out by Godwin (2004), â€Å"Since the care offered by medical corporations (that specialize in medical tourism) is far beyond the reach of even the domestic middle class, leave alone the poor, the beneficiaries can only be the ‘creamy layer’ of the economy which will further worsen the health inequality in the country† (p. 3983). At the same time, however, the very concept of medical tourism appears being thoroughly consistent with the qualitative essence of Globalization, as a process concerned with the free-market economies’ functioning becoming ever more efficient, which in turn results in more and more people growing to perceive their ability to enjoy healthiness in terms of a commercial commodity. Nowadays, medical tourism is being increasingly associated with a so-called †˜transplant tourism’, which is being commonly defined as the process of Western patients travelling internationally (most commonly, to the countries of Second and Third World), in order to undergo transplant-surgeries in privately owned clinics. There are two major contributing factors to the rise of this particular form of medical tourism: the fact that in Western countries, there is an acute shortage of donor-organs, and the fact that undergoing transplant-surgeries abroad often proves to be substantially less expensive.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just as it is being the case with medical tourism, transplant tourism continues to spark public controversies, due to the fact that, as of today, the concept of transplant tourism is often perceived as being synonymous to the notion of ‘organ trafficking’. According to Budiani-Saberi and Delmo nico (2008), â€Å"Transplant Tourism has become a connotation for organ trafficking. The United Network for Organ Sharing (UNOS), recently defined transplant tourism as ‘the purchase of a transplant organ abroad that includes access to an organ while bypassing laws, rules, or processes of any or all countries involved’† (p. 926). Nevertheless, given the fact that, as time goes on, more and more Western patients express their willingness to become ‘transplant tourists’, it would be only logical, on our part, to discuss transplant tourism in terms of a discursively ambivalent concept, the practical manifestations of which are being equally capable of emanating ‘negativity’, on the one hand, and ‘positivity’, on the other. In my paper, I will aim to substantiate the validity of this thesis at length. Introduction/Thesis statement It is now being estimated that in 2007, at least 100.000 Britons sought health care services abroa d. The number of Americans that traveled abroad for the same purpose in the year 2008 amounted to 750.000 – while outside of U.S., they have spent on medicinal services close to $2 billion (Reisman, 2010). According to the same author, â€Å"Exports of health services worldwide doubled between 1997 and 2003. They increased worldwide ten times faster than foreign earnings from tourism and five times faster than global exports of services† (p. 3). Essentially the same dynamics are being observed within the context of what accounts for the qualitative essence of today’s organ-transplantation practices. For example, according to the statistical information, provided by World Health Organization (WHO), throughout 2005 there have been 66.000 kidneys, 21.000 livers and 6000 hearts transplanted from donors to organ-recipients worldwide, with 10% of transplantation surgeries having been performed on Western ‘transplant tourists’.Advertising We will writ e a custom research paper sample on Transplant Tourism as an aspect of Medical Tourism specifically for you for only $16.05 $11/page Learn More By the year 2010, the percentage of transplantation-surgeries, performed on ‘transplant tourists’, has doubled. (Biggins et al., 2009). As of today, the most popular transplant tourism’s destinations are: Israel, China, India, Phillipines and Pakistan. In its turn, this can be explained by the fact that in these countries, the functioning of national Medicare systems is being largely deregulated. In its turn, this created a number of prerequisites for the privatized sectors of these systems to grow progressively larger. And, as it is being the case with the owners of just about any commercial enterprise, the owners of private transplantation-clinics in these countries are being naturally predisposed to regard their businesses’ foremost operational task as such that is being solely concerned with providing them with the opportunity to generate financial profits. Such an opportunity naturally derives out of the fact that, in the earlier mentioned countries people’s lives continue to drop in value, due to the factor of overpopulation and the factor of the quality of local living standards continuing to diminish. In its turn, this creates objective preconditions for impoverished locals to consider selling their internal organs for money. After all, as it was mentioned earlier, the very realities of today’s living naturally cause people to regard their healthiness as nothing short of a commercial commodity, which can be purchased or sold, â€Å"Proponents of commercial markets in organ transplants argue that poor individuals should be free to sell kidneys. They should be ‘at liberty’ to choose between the risks associated with selling a kidney and the risks of keeping two kidneys while remaining impoverished† (Turner, 2009, p. 193).Adverti sing Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Given the fact that ordinary citizens (especially the ones from the rural regions) in such countries as China, India, Pakistan or Philippines rarely make more than $5-$10 per day, it makes a perfectly logical sense for them to think about selling their internal organs for money. After having been paid $15.000 for allowing its kidney to be surgically removed, a particular impoverished Pakistani, for example, will not only have enough money to enjoy a comparative prosperity until the end of its life, but he or she will also be able to provide a financial assistance to its numerous children and relatives. On their part, Western ‘transplant patients’ are able to benefit from the availability of donor-organs in the Third World countries, as well. This is because this availability naturally causes prices on donor-organs to remain comparatively affordable, â€Å"For example, hip replacement surgery, which normally costs around $25,000 in the United States, can be performed fo r $5,000 in India. Heart valve replacement surgery, which costs around $200,000 in the United States, costs $10,000 in India† (Sengupta, 2011, p. 312). Nevertheless, it would be quite inappropriate to refer to the rise of transplant tourism as solely the consequence of global inequalities between people in the Second/Third World, on the one hand, and people in the First World, on the other, continuing to become ever more acute. Apparently, one of the major contributing factor to the growing popularity of transplant tourism is the fact that, as compared to what it is being the case in Western countries, which during the course of last few decades were growing increasingly Socialist, in countries that are being considered the most attractive transplant tourism’s destinations (with the exception China), there are simply no armies of useless but resource-consuming ‘medicinal bureaucrats’ in existence. In its turn, this significantly simplifies the bureaucratic procedures, concerned with potential donors providing a legal consent for the removal of their internal organs and with surgeons obtaining an official ‘go ahead’ to perform the transplantation surgery on a particular Western patient. For example, while in their own countries, Western patients are being often required to wait for transplants to become available for as long as 5-10 years. However, while in such countries as China, India or Philippines, they can well expect the required transplantation surgery to be performed on them within a matter of few months, or even weeks (Rhodes Schiano, 2010). Thus, there can be few doubts to the fact that, as it was implied in the Introduction, the emergence of transplant tourism was dialectically predetermined by the very course of a historical progress. And, as it has always been the case with just about every newly emerged socio-cultural practice, transplant tourism can be simultaneously discussed in both: positive and negativ e lights. Analytical part The provided earlier background information, in regards to transplant tourism and in regards to what can be considered the foremost motivational factors, behind the process of Western patients deciding in favor of undergoing transplantation surgeries abroad, allows me to outline transplant tourism’s positive and negative aspects as follows: Background information A.  Transplant tourism allows Western middle-class citizens to save considerably on applying for a number of different transplantation operations. For example, in Philippines, Western patients are able to acquire the ‘new kidney’ for as low as $25.000 (Turner, 2009). Comparing to what are the average prices for kidney transplantation operations in Western countries, this price can be well defined as laughable. B.  Transplant tourism often provides Western patients with the only life-saving opportunity, because by becoming ‘transplant tourists’, they no longer ne ed to wait years and years, before much needed organ-transplantation surgeries are being performed on them. Given the fact that in Western countries it would prove rather impossible to find individuals who would be willing to trade their internal organs for money, and also the fact that procedures, concerned with obtaining organ-donating consents from the relatives of deceased people are being utterly bureaucratized, it comes as not a particular surprise that many citizens on organ-waiting lists die, even before they get a chance to have transplantation surgeries performed on them. Yet, for as long as Western patients have the required amount of cash in their pockets, they now have the opportunity to undergo such surgeries in the countries of Third/Second world, without having to deal a number of time-consuming bureaucratic procedures. Positive/Negative aspects of transplant tourism A.  While abroad, for the purpose of undergoing transplantation surgeries, Western ‘transpla nt tourists’ can never be 100% guaranteed that donor-organs, which will be transplanted in them, were obtained legally/ethically. The validity of this statement becomes especially self-evident, in regards to what appear to be the realities of transplant tourism in such countries as China, Philippines or Pakistan, for example. As it was noted by Saberi Delmonico (2008), â€Å"In 2006, 11 000 transplants were performed in China from executed prisoners† (p. 927). This, of course, represents a big issue for particularly sensitive Western patients. Yet, as practice shows, such their sensitivity disappears rather quickly, once they are being faced with the option of whether to remain moral but dead, or immoral but alive. B.  In countries with traditionally poor hygienic standards, such as Pakistan, China and Philippines, Western patients face the increased risk of having donor-organs rejected by their immune system. The factor of uncleanliness exposes local organ-donors t o the particularly acute health-risk, as well. As it was pointed out by Turner (2009), â€Å"When (transplantation) operations are conducted in unhygienic facilities†¦ and when organ sellers return to polluted, hazardous social environments, removal of a kidney puts individuals at increased risk of health problems† (p.194). In its turn, this explains why Western ‘transplant tourists’ are not being utterly thrilled about the prospect of having to undergo complex surgeries in countries, where the majority of locals do not think that there might be anything wrong about them living in their own filth, in quite literal sense of this word. Conclusion One of the most peculiar characteristics of transplant tourism is the fact that, even though that well-established Western physicians tend to refer to it in strongly negative terms, largely on the account of what they perceive as such tourism’s ‘ethical inappropriateness’, it nevertheless becomes p rogressively popular with more and more Western patients. This simply could not be otherwise, because as it was mentioned earlier, the functioning of Western Medicare systems has long ago ceased being thoroughly reflective of patients’ actual needs. This is why many of them simply do not have any other choice but to travel abroad, even when such a simple procedure as the replacement of the tooth’s filling is being concerned. Apparently, it matters very little for Western patients where their health-related problems would be taken care of, for as long as get what they need quickly and for the reasonable price. We can say that the growing popularity of transplant tourism provides yet additional confirmation to the conceptual validity of the foremost theoretical principle, upon which the free-market economy’s proper functioning is being based – for as long as there is a demand, there will always be a proposition. Therefore, it will only be logical, on my par t, to conclude this paper by suggesting that, in the very near future transplant tourism will attain a fully legitimate discursive status. I believe that this conclusion is being thoroughly consistent with the paper’s initial thesis. References Biggins, S. et al. (2009). Transplant tourism to China: The impact on domestic patient-care decisions. Clinical Transplantation. 23 (6), 831-838. Budiani-Saberi, B. Delmonico, F. (2008). Organ trafficking and transplant tourism: A commentary on the global realities. American Journal of Transplantation, 8, 925-929. Connell, J. (2011). A new inequality? Privatization, urban bias, migration and  medical tourism. Asia Pacific Viewpoint, 52 (3), 260-271. Godwin, S. (2004). Medical tourism: Subsidizing the rich. Economic and Political  Weekly, 39 (36), 3981-3983. Rhodes, R. Schiano, D. (2010). The dilemma and reality of transplant tourism:  An ethical perspective for liver transplant programs. Liver Transplantation, 16 (2), 113-117. Reisman, D. (2010). Health tourism: Social welfare through international trade.  Northampton, U.S. Edward Elgar Publishing. Sengupta, A. (2011). Medical tourism: Reverse subsidy for the elite. Signs:  Journal of Women in Culture Society, 36 (2), 312-319. Turner, L. (2009). Commercial organ transplantation in the Philippines.  Cambridge Quarterly of Healthcare Ethics Journal. 18 (2), 192-196. This research paper on Transplant Tourism as an aspect of Medical Tourism was written and submitted by user Anderson Snider to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Making Use of Movie Sample Essays

Making Use of Movie Sample EssaysAfter an enthusiastic first viewing of a movie sample essay, the film enthusiast must enter the process of planning and thinking about the movie he or she will be looking forward to see in the theater. By the time a well-planned outline for a movie review of a movie sample essay is complete, the anticipation to watch a specific film can become paralyzing. It can take a while before the film review is completed and the enthusiast can start to analyze the movie to determine if it meets his or her personal expectations and a perfect match to the setting of the movie.Since so many viewers are becoming internet users, any new releases in theaters need to have reviews on the actual product. Reviews on the actual item can be found in a number of places including TV or online on sites like Amazon or Rotten Tomatoes. These sites both have online versions of the reviews as well as local paper newspaper pages that have several versions of the article on each new release.In addition to having reviews on the actual item itself, it's important to take a look at other sources that are readily available for those wanting to read reviews on a specific movie. These include newspapers and other print media, as well as internet sites such as The Verge or CNET. With so many new releases on the net, it is important to look for reviews and articles that cover the major video game releases such as Killzone or Mass Effect games, and general gaming news sites, such as killing Screen, GameSpot or Game Informer.A movie review on The Verge will provide important background information about the movie such as its directors, producer, stars, and other people involved in the making of the film. This is important as it is one of the best ways to read unbiased opinions about a new release. On The Verge, reviews often look into the actual plot of the movie and how well the story is presented, as well as whether the actors were completely in character and how well the production company handled the movie. In fact, the movie samples that feature on The Verge are often written with the input of the journalists that write these reviews, so this is an excellent way to get a general opinion on the movie without being forced to read one from a single person.A regular newspaper article on any given subject, from movie reviews to current events, can also provide an avenue for reading opinions on a specific film. These are usually found under the news section and can be accessed through a search engine. Of course, most of the news is about a movie that is releasing soon and will not be newsworthy to most avid movie fans. This can be a great resource for those who want to see what people have to say about a movie before they decide to see it.Finally, online web content is also a great way to read up on a movie before it has been released in theaters. With video games, there are many news websites that give news about this type of game so people can ha ve an idea as to what to expect once the game is released. Also, with movies, fans can always find online news about movies through the internet.Before a person has seen a movie sample in the theater or read the reviews online, he or she should have an idea of what to expect from the film. These movie reviews should be able to provide a good idea as to what the film is about, as well as what to expect in terms of quality, character development, and storyline.As a movie fan, the time spent reviewing a movie sample before it is released is well worth the effort. Movie reviews can serve as a useful tool for those who are going to see a new release in the future. Remember, most movie reviews tend to be a bit biased, but this can be a great place to start.

Ines of My Soul Essays

Ines of My Soul Essays Ines of My Soul Paper Ines of My Soul Paper In Isabel Allende’s Ines of My Soul, one woman, Ines Suarez, challenges the traditional role of women and society by embarking upon a journey alongside her companion to conquer a part of the New World. Throughout the expedition, Ines faces challenges because of her gender, yet she also manages to use her gender and the traditional gender role to her advantage. In Spain, machismo was prevalent in society, allowing for men to feel and act as if inherently superior to women. Although she was not a submissive wife, Ines was still subject to sexist remarks by her husband, Rodrigo de Quiroga. For example, as Ines attempted to discourage Rodrigo from an expedition to the New World by arguing that everything had already been discovered, Rodrigo shouts, â€Å"How ignorant you are, woman! † Yet, Ines refused to be submissive and would sometimes react rebelliously and demand respect, sometimes resorting to physical violence in order to be respected. Although societal norms encouraged women to stay home, Ines had the intention of leaving to the New World behind Rodrigo, despite the dangers they could have faced. As soon as the trip initiated, Ines gained her respect from the members on board. Working in a nun’s hospital in Plasencia, Ines had learned how to cauterize wounds and care for people with broken bones, which worked to her benefit as sailors sought her help, in addition to her food. Ines would also use the role as the disconsolate wife to her advantage. As she intended to sail to Peru with a group of Dominican priests, Ines wore her black dresses to express her fidelity to Juan, yet Ines had not loved Juan in years. Yet, Ines would endure several worrying situations, especially among men. Since it was rare for a woman to set sail alone and surrounded completely by men, Ines was an easy target for sexual harassment. Sebastian Romero in one instance tried to rape Ines. On her journey to Peru, men also harassed Ines despite the vigilance by priests. The fact that Ines was one of the very few Spanish women in the region did contribute to some challenges, yet it also contributed to certain benefits. Ines explains that since men were not accustomed to seeing a Spanish woman without a partner, they also treated her with great consideration. In that long, slow journey to Cuzco they tended to my needs, shared their food with me, lent me their tents and mounds, and gave me boots and a blanket woven of vicuna, the finest cloth in the world. † Indeed, Ines enjoyed many privileges because she was Spanish. Ines also benefitted of the different culture of the New World. In Peru, no one denied her respect. Pedro de Valdivia was a married man yet Ines justified their relationshi p by arguing that in the New World, â€Å"†¦men needed immediate love, or a substitute for it. Besides, men have mistresses in Spain. † Ines’s character was very different from the traditional conduct of women at that time. In fact, Pedro admits that Ines was intimidating. She was also very assertive. Yet, because of women’s inferior status in society, Ines would not be taken seriously as she tried to convince Pizarro to allow her to accompany Pedro de Valdivia on his quest to Chile. However, Ines would use one of her skills to her advantage, that of dowsing, or locating water as an argument for why she should be allowed to go. When in Chile, Ines does indeed find water and all the conquistadores manage to drink, for which they, especially Pedro de Valdivia, were very thankful with Ines. â€Å"She saved us from thirst and in the desert†¦she, more than anyone, deserves to participate in this meeting. † Yet, Ines did express concern at times with her role as a woman among men. As the captains debated whether to execute Sancho de la Hoz, Ines remained silent and did not tell Pedro what he should do, since she did not want to be seen as a virago who told de Valdivia everything that he should do. During the battles against the indigenous, Ines and the other women were expected to cook for the soldiers and take care of them. Indeed, the women played a key role in the sustenance of the soldiers. Ines, Catalina, Cecilia, and other women would go to surrounding areas and trade with the indigenous tribes. They also considered themselves ‘healers’ and ‘physicians. ’ As Ines states, â€Å"We had good hands for setting broken bones, cauterizing wounds, and helping as midwives; those talents served us well. Certainly, Ines and the other women played an important role in the colonization of such countries, including Chile. In Spain, women lived in a highly patriarchal society. Yet, even though such traits were present in the New World, women were allowed to express themselves more freely there. In the New World, women had a higher chance of social mobility and increasing their social status. With them, they brought their nurturing skills as caretakers of the soldiers, which contributed to their survival significantly. However, one also has to consider the hardships that women had to endure. Ines Suarez faced many of these challenges, yet her character allowed her to overcome them. She also possessed unique talents that allowed her to earn a higher level of respect from the men. However, not all women who came with the conquistadors shared such qualities. ? Bibliography Allende, Isabel. Ines of My Soul. New York: HarperCollins Publishers, 2006. Burkholder, Mark A. , and Lyman L. Johnson. Colonial Latin America. 7 ed. New York: Oxford University Press, 2010.

2019 Social Media Content Calendar How to Easily Plan Every Post

2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place. 2019 Social Media Content Calendar How to Easily Plan Every Post Just because you missed the get organized new years resolution or the spring cleaning round of organization, doesnt mean you cant get your social media organized now. No time like the present, amirite? But, theres one problem: how do you keep everything organized? The best way to get started is with our 2019 social media content calendar template. Itll help your team plan all your posts for the entire year, all in one spot. In this post, we’ll walk you through how to use it and keep your social media marketing organized all through 2019. Then, we’ll even show off how to use as your all-in-one social media calendar app. Let’s dive in and make next year your most organized one yet. Download Your 2019 Social Media Content Calendar Keep all your social media marketing on track! With this easy-to-use calendar spreadsheet template, your entire social team can schedule posts, monitor deadlines, optimize your posting schedule, and more. Plus, we’ve included these bonus templates, too: Social Media Campaign Template:  Plan every campaign from start to finish with this template. Social Media Strategy Template:  Set goals, select channels, and more. Social Media Content Strategy Template: Figure out which types of content youll create to achieve your goals. Social Media Campaign Proposal Template: If youre a consultant or work at an agency, use this template to land more social media clients. How Often to Post On Social Media Infographic: Use this visual reference guide to optimize your posting schedule and frequency. Get ‘em all free below, and then read on to learn how to use your new calendar. 2019 Social Media Content Calendar: How to Organize A Year of Posts the Easy Way.What is a Social Media Calendar? A social media marketing calendar can be anything you use to plan and execute your social media posts. They're typically built using either a spreadsheet or an app (like ). We'll explain how to use the free spreadsheet-based calendar template included in this post. Then, we'll also show what you can do with . Why Do You Need A Social Media Content Calendar? As someone who has been working in social media marketing for the past five years, not having a social media calendar forces teams to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That's no way to effectively create consistent content on social media. Three reasons to use a #social #media #content calendar: 1. Transparency. 2. Organization. 3....Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time. They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next. When your marketing team has several different things going on at one time, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks. In short? Save your sanity and use a calendar. Start By Conducting a Simple Social Media Audit Before you begin to fill out the social media calendar template you just downloaded, you need to determine what channels and content types you’re going to be using. First, list out the social media channels that your organization is currently active on. Second, evaluate the effectiveness of those channels. There are three things you need to consider when evaluating your channels: Where is your audience? If your target audience is more active on one platform over another, that active platform is where you need to be focusing your efforts. What platform has experienced the most growth in the last year? If you see tremendous growth on a platform, look through your analytics to find out why. Is it a certain content type that’s attracting audience attention? Or, maybe a specific campaign boosted your growth? Where is your traffic and engagement coming from? Is there an individual social channel that seems to be engaging your audience and driving more traffic to your website? What is your team doing on that channel differently than others that are potentially causing that difference? At the end of the day, your team needs to follow the lead of your audience. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Figure Out Which Types of Social Media Content You'll Create The last part of your social media audit should include deciding which types of posts you’ll be sharing across each of your channels. There are four main different post types that your team can publish on social: Images.  This could include single images or gallery posts. Videos.  This could include live video streaming (ex: Facebook Live) or natively uploaded video content. Text.  Sometimes catchy copy is all you need. Links.  Links to external content (owned or curated) would fall under this category. Depending on your team’s capabilities and which networks you’re on, some of these content types might be more important to you than others. If you’re already posting consistently across different social channels, use in-app analytics for each channel  to  look for spikes in engagement and traffic. What types of post content are causing those spikes? On Facebook, that data can be found by going to Insights Posts: On Twitter,  go to your profile picture, click the drop-down menu and select Analytics Tweets: On Instagram,  go to your business profile, select the little bar graph in the top right-hand corner and choose Posts: For LinkedIn go to Manage Page Analytics Updates: Accessing Google+ analytics is a bit more involved. But, they're easy to find once you know where to look. Check out this video for a full walkthrough: Finally, for Pinterest go to Analytics   Profile Top Pin Impressions: If you want an easy way to access your social message analytics, use ’s Social Engagement Report. To access the social reports select Analytics in the sidebar of : There you'll find a range of social media reports like individualized channel reports, a social engagement report, a social campaign report and a top message report. Recommended Reading: How to Drill Into Data to Extract Powerful Social Media Insights How To Use Your New Social Media Calendar Template Next, let’s look at how to use your new social media calendar. Nail Your Post Copy The calendar is broken out with networks listed on the left. Then, there are fields for Content, Image Link, and Time for each post. Start by choosing a day and network for your post. Then, write your post copy in a Content field: Need tips on writing awesome social posts? Check out this infographic for optimization best practices on each network: Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value If you want to really pack a punch with your social media messages optimize them for each network to encourage your audience to interact with them by using our Social Message Optimizer. To use the Social Message Optimizer  first create your message and enter it into the field: Hit Score My Message. A score will generate for each of social channel. You can click on each one and edit the message individually to bring up your score: If you continue scrolling down on each channel you’ll see a brief overview of what is and isn’t working well for your message on a channel: As you continue to scroll down you’ll see a breakdown of what you can fix to help make your content even better: Once you have a message where you want it to be you can copy it into your calendar. Recommended Reading: The Best Social Media Copywriting Guide to be a Social Word Ninja Add Visual Content The next step is to include any visual content and links each post will need. The easiest way to do this is to upload your videos and images into a cloud storage system (like Google Drive or Dropbox) and copy and paste the link into your calendar, so your  social team can easily access it. For this example, we’ll be using Google Drive. Go to your drive and create a folder. Title it 2019 Social Media Images (or something appropriate for your business or campaign): Once you’re in the folder go to the left-hand side menu and click +New and +File Upload: Upload the images or videos that need to go with your post and label the photo or video with the date that it’s supposed to be published: Select the image and click share in the upper right-hand corner: In the following screen click Get Shareable Link: Copy the link into your calendar: The last step in filling out your calendar is including a time that you want your post to publish. To maximize the number of people that see your posts, you’ll need to send them at the best time. Once you’ve determined your time enter it into your calendar: If you’re using The Social Organizer, creating everything from single social posts to entire campaigns is even easier. To schedule your messages, click the + symbol in your calendar: Click  Social Message  from the content types pop-up : Choose your channel and craft your copy: Add images, videos, or links by navigating through menu tabs in your post: Once you have your content in place schedule your posts a certain time or let publish them at the best time by selecting Best Time from the drop-down menu: After that your social content is ready to go. Recommended Reading: How to Make the Best Social Media Images the Easy Way Plan Your Social Media Marketing Themes For The Entire Year Coming up with a year’s worth of content can seem a bit intimidating, but there are recurring events that you can add to your calendar to help fill it. Some popular events to add to your calendar could be: Holidays: Use National Day Calendar to find ones you might not have even heard about. Events: These can be company, local, or national events. Sales:  If you have recurring sales like a Black Friday or Cyber Monday sale you can use them to fill your social calendar. Product or feature launches: If your team is launching new products or a new feature that accompanies your project build that momentum with a social media campaign. Themes: Create your social content around different topics that relate to your organization. This saves your team from posting about the same things over and over again. That can add up to a lot of things to keep track of, fast! There is a trick to keep track of your content: color-coding. In your template, you’ll notice a color key at the end of every month. Simply color-code posts that correspond with different campaigns, events, or promotions you’ll have planned throughout the year: Or add a color fill to the cell: This way your team can keep track of what events are coming up when. It also makes transitioning them over to a new calendar each year much simpler. Optimizing Your Posting Schedule Your social media posts will get little traction unless you optimize the times they post to the network. â€Å"What if I don’t have a posting schedule yet?† That’s okay, we’ll help you plan one. At , we went through 10 different studies  and came up with this basic social sharing schedule you can use as a starting point: Now maybe you team can’t post that frequently. Start with publishing at a frequency your team can handle and work your way up to a more robust schedule. Once your team gets into a rhythm you’ll be able to publish more content faster and faster. If you really wanna step up your posting game, let help you out with Social Templates. Social Templates are part of an automation feature that lets your team create different publishing schedules and attach them to campaigns, content and more. To use social templates, go to your calendar and create a social campaign: Click the box in the upper right-hand corner and click +New Template: Add in the number of social messages that you want to be included in your posting schedule: Save your template and apply it to your campaign: Once you have your schedule established you need to optimize the time they publish to reach the maximum number of eyeballs. Each social media channel has different suggestions for the optimum times to post. Based on 20 different studies here are the best times to post on each social media channel: Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media? You can continue to use the infographic and manually schedule your posts. Or, if you’re a customer, you can automate your posting schedule with Best Time Scheduling. Best Time Scheduling automatically publishes your posts at the best time for your audience and using the feature is as easy as clicking a button. Go to your calendar and craft a social media post by clicking + Social Message: Scroll down to the bottom of the post and in the drop-down menu select Best Time: Let’s say you schedule a post that does really well with your audience. Wouldn’t you want to use it again? That’s where ReQueue comes in. ReQueue is the most intelligent evergreen content tool on the market, and all it takes is a few clicks to republish your best content over and over again. To start, select ReQueue on the left-hand side menu: Create a ReQueue group by selecting +New Group.   Next, you'll choose if you want an intelligent group or a placeholder group. Intelligent groups automatically fill gaps in your social schedule based on the best times to be posting on social media. Placeholder groups are made with all those #motivationmonday and #tbt posts in mind. You can set your social messages on to send on specific days and times to make your job just a little easier. To add a message to your ReQueue group, scroll down the bottom of the post, toggle the ReQueue switch to on and choose the group you want to add your message to: Plan All Your Marketing in One Place... Including Social Media. Finally, bring your social media into the marketing team fold so everyone knows what's being posted and when. is the only way to organize all your marketing projects in one place.

To provide an insight to the critical issue that the UK mobile phone Thesis - 1

To provide an insight to the critical issue that the UK mobile phone service providers suffer from high attrition rate - Thesis Example r may not hold the customer loyalty thus the only formula left for Vodafone is through the employment of surveys to determine the correct strategy to prevent attrition to another phone company. What have been determined is that there is another market that is coexisting alongside the cellular phone market. Cellular or mobile phone service subscriber attrition or the migration of subscribers to another mobile phone service provider is a normal trend that occurs if the expectation of the subscribers en masse were not met. This could be the failure of the mobile service provider to meet the very basic demand which is the provisioning of mobile service. Or the failure of the mobile service company to resolve long standing issues. Or the failure of the mobile service company to grow alongside their subscriber to provide the necessary technology or functionality and be the constant companion in whatever endeavor they would be engaged in. For whatever reason behind the decision to migrate t o another mobile service provider it is the failure of the mobile service company. The question this thesis is trying to answer is what strategy can be employed to ensure customer loyalty to prevent customer attrition. The last fifteen years has seen the mobile phone industry experiencing phenomenal growth in usage as well as in technological advances. From TDMA to CDMA from simple GSM to 3G or even 4G technology, the mobile phone industry has created a lifestyle and a social norm that permeate in every sinew of society’s collective consciousness. Not only would the demand for the technology increase the level of sophistication of mobile phone user’s need and taste, it will similarly increase along with what technology can offer. With roughly seven billion potential users worldwide the mobile phone’s market insertion only managed nearly fifty percentile. Mobile phone patronage is clearly dependent on what technology can offer as proven by the shift from CDMA to full GSM format at

Psychological Testing and Assessment and the DSM Essay

Psychological Testing and Assessment and the DSM - Essay Example All the data and information from case history data is crucial in helping test administrators to gain good understanding of the test taker’s pattern of behavior. With case history data, therapists are able to develop and draw a relevant context on which to make reliable interpretation of current data about a client’s condition. As described by Cohen, Sturman and Swerdlik (2013), clinical psychology concerns with diagnosis, prevention and treatment of extremely abnormal behaviors. Clinical psychologists consider clinical interviews as part of instruments for collecting information about clients with reference to their behaviors that cause suspicion. Clinical interview then is an instrument or tool of assessment usually used by clinical psychologists to understand the actual condition of a test taker to determine their appropriateness to take tests. Cohen, Sturman and Swerdlik (2013) point that clinical interviews have helped clinicians to understand the possibility of a test taker harming self before, during and after a test and subjection to treatment. In most cases, clinical interviews have proved to be effective ways that clinicians and clients negotiate terms to establish competent contract to guide through treatment. This is to mean that clinicians use clinical interviews in consultation with clients t o establish goals, mutual obligations and expectations during and at the end of a therapy. Good clinical interviewers seek to set a positive ground and atmosphere for interview (Ployhart & MacKenzie, 2011). In most cases, seasoned interviewers begin interviews by open-ended questions and later as they gain trust and confidence of test takers, drive into closed questions. There are different forms of interviews that clinicians can administer to test takers. The type of an interview for a given psychological measurement depends on various factors such as appearance, current psychological

Sodium Sulfite Food Additive

Sodium Sulfite Food Additive Sodium Sulfite a Food Additive Food additives are chemicals added to food during their preparations to obtain an effect. This effect can range from addition of coloration, flavor to the food, or it can cause food to have a prolonged shelf life, as in the case of preservatives. Usually food additives can be divided into 2 types, direct additives and indirect food additives. Direct food additives are those that are added to the food intentionally to food e.g. flavoring agents, artificial colors etc. An exact quantity of the additive is measured and added to the product and exposure to the public of the additive can be measured. Indirect food additives are those additives that are not intentionally added to food, but do become components of it as is the case of packaging materials, plastics wraps paper packs, laminates etc. The estimation of the exact quantity of compounds which have indirectly been released into the foods and are now exposed to humans for consumption can not be straightforwardly calculated. (Estimating exposure to direct food additives) One such material which is added to foods as an additive is sodium sulfite. It is manufactured on an industrial scale by passing sulfur dioxide through caustic soda, which causes in the end sodium sulfite crystals to form. This is slightly unstable compound and releases sulfur dioxide gas slowly into the atmosphere. This ability provides it with the properties of an Antimicrobial Agent, Antioxidant and a Preservative. Different preparations are made of this product, food grade sodium sulfite and the non food grade preparation which is used in the paper industry as a bleaching agent and the photo industry for developing solution preparations. (Sodium sulfite grades) Before any food can be allowed to be used as an additive it has to be proven as safe by the Food and Drug Agency (FDA) for its use. Concerning Sodium Sulfite, the FDA states that it can be used as a preservative as it is generally considered as safe for the desired purpose, but it should be prepared with good manufacturing practices and used only as is required in quantity and no more. It has no quantitative limitation put on it by the FDA, if it is used as a preservative. If the purpose use is as a boiler additive, then the FDA prevents its use on meats fruits and vegetables, which have to be presented as raw or fresh any food considered to be a vitamin B1 source. (Food Additive Status List) Food additives are taken for granted in many ways. The reason fruits are available all year round, the reason baked goods stay fresh for so long, and we owe it all to additives and preservatives. If we were to stop using all preservatives, most of the snacks we consume would cease to exist and availability of food products would become limited to certain areas and for only a small amount of period in a year only. Additives are for five main reasons. To maintain consistency as is done with artificial foods. To prevent spoilage. Use of preservatives prevents food from ruining early. Fungi, bread mould are prevented from growing as preservatives create an inhospitable environment for them. Antioxidants additives keep fruits fresh and prevent bad taste from developing in baked goods. To maintain or to fortify the nutritional value. This is usually done with breads cereals which are usually fortified with iron, or with milk which is fortified with calcium and vitamins. To enhance the flavor and color. This is done with chips snacks or flavored drinks. To control the pH of the food. This is necessary as in preparation of baked foods like biscuits or cakes. (Food additives) Foods additives are very much integrated into our lives without us even know knowing about it. They help in the proper preparation of food, its availability, and ability to stay fresh for long. They act as anti microbial agents, anti oxidants flavoring agents, bleaching agents, preservatives, fortifying agents and stabilizing agents. Although their availability has provided us with immense opportunities but it all comes at a price as well. Most of the additives are chemicals. The FDA approves additives by labeling them either safe for general consumption, or substances allowed limited use and substances which require further approval from FDA before use. (Food Additive Status List). This is done as certain additives are hazardous to health in large quantities. Sulfites are shown to be mutagenic towards bacteria although no proof of these effects has been reported in humans the risk still persists. It is reported to increase the incidence of acute asthma and in some people cause gastr o intestinal symptoms if present in food products greater than trace amounts. Other additives have the ability to cause chronic ill effects to excessive consumption of the food for a long period of time. Amongst its many uses, sodium bisulfite is primarily used in almost all wine making industry to prevent oxidation of grape juice to vinegar. Secondarily, it is used as an anti microbial agent and as a food color preservative in the canned food industry by preventing oxidation and browning. In the United States, the Environmental Protection Agency (EPA) uses 2 statutes to regulate the licensing and usage of pesticides and fungicides etc. These are the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA) or the Federal Food, Drug and Cosmetics Act (FFDCA). The FFDCA sets the rules and regulations concerning tolerance limits of pesticides, byproducts of fungicides and of food additives. The EPA, when registering a pesticide, approves these products after a risk versus benefit analysis. However, there is clause in the FFDCA which bans use of food additives which has even a small risk ill effect in humans; therefore it sets a zero risk benchmark for the industry to meet. This is called the Delaneys clause. This is problematic for the EPA since it creates 2 different standards for the industry to meet. The FIFRA analyses the risk versus benefit aspect whereas the FFDCA which has the Delaneys clause has a zero risk standard. So some a food additives or pesticides meet t he FIFRA standard do not meet the FFDCA standard. This has created obstructions in the smooth functioning of the EPA as far as approval and re registration of pesticides and food additives is concerned. Finally the National Academy of Sciences (NAS) a Non Governmental organization has looked into this matter and made the following recommendations. It states that there should be one universal standard for all approvals, processed or raw food, old or new pesticide. It also states that rather than having a zero risk policy, the EPA should adopt a negligible risk policy which should be acceptable both, the FIFRA as well as the FFDCA. (Delaneys paradox) References/ Bibliography DiNovi, Michael J. and Kuznesof, Paul M. â€Å"Estimating Exposure to direct food additives and chemical contaminants in the diet.† U.S. Food Drug Administration Center for Food Safety Applied Nutrition Office of Pre market Approval (Aug 2006) http://www.cfsan.fda.gov/%7Edms/opa-appa.html â€Å"Food Additives† FDA/IFIC Brochure. Jan.1992. U. S. Food and Drug Administration http://vm.cfsan.fda.gov/~lrd/foodaddi.txt â€Å"Food Additive Status List† CFSAN/Office of Food Additive Safety. 2006. U.S, Food and Drug Administration. 21 Dec 2006 http://www.cfsan.fda.gov/~dms/opa-appa.html â€Å"Sodium sulfite grades.† Sodium and Potassium sulfites. 2006. BASF The chemical company. 19 Dec 2006. http://www.inorganics.basf.com/ â€Å"The Delaney Paradox and Negligible Risk Fact Sheet.† Pesticide Management Education Program. Jan.1991. Cornell University Cooperative Extension http://pmep.cce.cornell.edu/issues/delaney-negrisk.html